CableLoop Professionnals

Reinvent the customer experience
Sustainable, profitable and distinctive.

Over the past 25 years, global copper consumption has doubled to reach 30 million tonnes* and could climb to 40 million* by 2030, while production is expected to remain below 33 million tonnes*.

In the face of this pressure, recycling is essential to anticipate shortages and reduce environmental impact.

One of the key challenges is creating short supply chains—preserving waste locally to ensure national sovereignty.

*Source: Investment Bank Consulting Firm, Nexans Research 2023

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Designed for your electrician customers, CableLoop for Professionals is a cable buyback and recycling service that puts your points of sale at the heart of a sustainable approach—while building customer loyalty.

In-store, and in just three simple steps, Nexans buys your customers’ leftover cables and electrical wires, manages logistics and recycling, and reintegrates recycled materials into the production of tomorrow’s low-carbon cables.

CableLoop helps you retain customers by offering a simple, profitable solution for managing their cable waste in-store—while contributing to the development of a local cable recycling network to secure industry supply chains.

How does it work ?

Thanks to the phygital terminal installed in your branches, the service offers:

Easy drop-off: Electricians can leave their cable scraps in-store, completely independently.
Financial and sustainable value: Your customers are rewarded in-store for contributing to recycling. Various payment options can be implemented to build loyalty (credit, points, etc.).
Optimized traceability: All customer transactions are centralized and tracked via a dedicated web platform, making service management simple for you.

Why should you propose CableLoop service in your branch?

As a CableLoop partner, you become a key contributor to sustainable electrification—positioning yourself as a major player in cable collection and recycling, while offering a unique service innovation that combines sustainability, profitability (thanks to the financial rewards the service generates for your customers), and differentiation.

CableLoop in your branch means

Building customer loyalty and boosting traffic through payments generated by the service, redeemable in your stores.
Offering your customers a unique service innovation that delivers an enhanced, distinctive in-store experience.
Managing internal and external cable waste flows independently via a dedicated digital platform, ensuring simplified operations, improved traceability, and one-click activity tracking.
Strengthening your commitment to the circular economy and positioning yourself as a key player in cable waste collection and recycling.
Contributing to the production of the next generation of recycled, low-carbon cables.

“ Integrating a circular approach into our service offering and helping our customers make their activities more sustainable is a key part of our social responsibility. CABLELOOP, launched by Nexans in partnership with Sonepar, is a win-win service for sustainability that also highlights the purpose of our branch networks. ”

Baptiste Mesmain

Director of Sustainable Performance & Services – Leader of the CSR pillar “Sustainable Customer Experience” at Sonepar

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Did you know ?

“When waste is transferred for preliminary treatment from the original producer [...] to one of the natural or legal persons [...], the responsibility for carrying out a complete recovery or disposal operation is not, as a general rule, removed.” (European Directive No. 2008/98/EC of 19/11/08 on waste).

Explanation: if, for example, you install cables in a building and some of them are not used, you then become a waste producer. In this case, even if you sell your surplus to a waste treatment company or an intermediary, you remain liable until you can prove that your waste has been recovered or disposed of.

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